In the UK, price comparison website comparethemarket.com has been running a long series of adverts (going back a couple of years) involving Meerkats from Meerkovo. The “Simples” and effective adverts have been very popular, in a very competitive market.
Now they’ve introduced Simples Rewards. Buy car, van, home or pet insurance through comparethemarket.com and you can get one of six meerkat soft toys.
While this might be a nice offer, I personally, prefer the Nici Meerkats, as first written about in February on this blog (http://www.softtoys.co/2011/02/nici-meerkat-and-koala-soft-toys/).